Hershey before THE CHOCOLATE KING

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“Learn from your mistakes, reflect and accept the failure, but revisit your passion and keep pursuing your goals no matter what.” 

Milton S. Hershey




Milton Snavely Hershey was, an American chocolatier and businessman, born in September 13, 1857 and died of pneumonia in Hershey Hospital on October 13, 1945 at the age of 88. Hershey had a very limited education with no schooling beyond the 4th grade.

HISTORY OF HERSHEY COMPANY

The Hershey Company was originated in the 1880s, when Milton S. Hershey Founded the Lancaster Caramel Company in Lancaster, Pennsylavania.  After seeing German-made chocolate-processing machinery in Chicago, Hershey decided to go into the chocolate business. Business was so successful that in 1903 Hershey started work on a new factory in Derry Township, Pennsylvania. It eventually became the world’s largest chocolate-manufacturing plant. An unincorporated community called Hershey developed around the factory.

Under the guidance of Milton Hershey—who remained with the company until shortly before his death in 1945—the product line steadily expanded, with the introduction of Kisses (large morsels) in 1907, Milk Chocolate with Almonds in 1908, Mr. Goodbar (with peanuts) in 1925, and Krackel (with crisped rice) in 1938. Milton even contributed in World War II with Field Ration D, an emergency nutrition bar that did not melt in tropical heat and was intentionally not tasty enough to tempt soldiers to eat it as a snack.




Two notable changes came shortly afterward. After many decades at 5 cents, the price of the standard milk chocolate bar went up to 10 cents. And in 1970 the company responded to increased competition—most notably from Mars, Inc.—by advertising to consumers for the first time.

In 1998 the company sold off its pasta operations. Hershey Foods Corporation was renamed Hershey Company in 2005. In 2018 Hershey again branched out from candy with its acquisition of Amplify Snack Brands, maker of SkinnyPop popcorn. As a Hershey subsidiary, the brand acquired other healthy snack companies, including the maker of Pirate’s Booty baked puffs.

In 1905 Milton S. Hershey established the Hershey Trust Company for the upkeep of a school for underprivileged children; the facility eventually became known as the Milton Hershey School. He later donated most of his Hershey stock to the trust company, which by the early 21st century was the largest shareholder in the Hershey Company.




Milton’s Legacies

Believing in his vision for milk chocolate for the masses, he eventually founded the Hershey Company and became one of the most well-known names in the industry.

September 13 is International Chocolate Day, which is also Hershey’s birthday.

At the Hershey School, there is a bronze statue of Milton Hershey with an orphan boy wrapped in his arms. Below the statue are these words: “His deeds are his monument. His life is our inspiration.”




“In the moment, some failure might seem like the end of the road, but remember, there are countless successful men and women in the world today who are only enjoying success because they decided to push past the inevitable bleakness of failure.”

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